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Picking a real estate agent is like flipping a coin for most Ontarians

Posted on January 31, 2018 by Jivan Sanghera

Ontario home buyers and sellers could use better tools and resources to help pick the right real estate agent. A recent survey release today from Zoocasa and Survey Sampling International (SSI) revealed most (86%) Ontario home buyers and sellers used a real estate agent on their last transaction, but only half (50%) reported being confident that they picked the right one.
"Buying or selling a home is one of the most important decisions a person will make in their lifetime, so it is surprising that Ontarians are settling for what's essentially a coin flip when picking a real estate agent," says Carolyn Beatty, General Manager for Zoocasa. "It's our goal to make buying or selling a home easy for consumers, and a big part of the experience is matching consumers with top agents who have knowledge of the housing market in the specific area they are looking to buy or sell."
A good relationship with a talented real estate agent makes a huge difference in a person's experience buying or selling their home, yet for many Canadians picking an agent is random. In fact, 67% of people surveyed did not interview their agent before hiring them and 17% hired an agent sight unseen.
Therefore, it should come as no surprise that only slightly more than half (58%) of Ontarians reported being "very satisfied" with the value their agent provided.
Other survey highlights included:

  • Only 12% of those surveyed interviewed 2 or more agents
  • Overall, Ontarians had a more positive buying vs. selling experience (79% vs. 63%)
  • Ontarians rated agents a lower satisfaction overall in services including providing background information (56%), photos (56%), open houses(53%), negotiations (51%), appraisals (50%), advertising (47%) and staging (43%)
  • 86% of Ontarians would look to use an online site to find an agent the next time

Offering a unique and personalized service, Zoocasa has selected top agents from leading brokerages that receive high ratings for client service and have a strong track record of success. To learn more about Zoocasa, visit www.zoocasa.com.

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